Supporting businesses to achieve their maximum
potential optimizing time, effort, cost and brain cells

About us

CraftedWays is a strategic design studio, born from the impulse to boost businesses and shape spaces to achieve their full potential throughout a systemic design.

Our journey has a clear purpose: To help professionals, entrepreneurs, business owners and dreamers to optimize time, effort, cost and brain cells. Taking that idea out of the paper, discovering new goals, overcoming challenges, identifying again their north, so they can feel empowered, confident, connected and fulfilled.

We truly believe in the transformative power of a thorough research, a thoughtful design and a strategic insight to elevate every aspect of the experience, team dynamics, and the broader environment.

Our mission is to connect, facilitate, and design crafted journeys, processes, and spaces, creating ways that go beyond the ordinary, always taking into consideration our surroundings – Why? We genuinely believe that we can have a positive impact in the world if we work together.

our services

Systemic design examines how all parts interact with each other and their environment, rather than analyzing each part separately

business intelligence

Business intelligence

Strategic design

Strategic design

Client experience

Customer experience

Brand evaluation

Brand evaluation

investigation and development

Investigation & development

Lat Hospitality hospitare

"to receive as a guest"

Hospitality of the Gri. philoxeny

"love (affection or kindness) to strangers”

Coming from a hospitality career, we realize that no matter what business sector we are in, hospitality is always the foundation.

How we create experiences?

Our Commitment​

Everything we do has an impact on the planet, those around us, and ourselves.
We view business as a transformative tool to support social projects and environmental causes, leaving a positive imprint on the world

Crafted
team

Beno Atan

Vice President of Research and Development

Originally from Easter Island, with over 13 years of hospitality experience, he is Director of Product Development for AmaWaterways, exploring new locations and designing innovative itineraries. He has led luxury projects in South America, standing out for his commitment to sustainability and the creation of notable experiences.

Bruna Fornasier

CEO & Co-Founder

With more than a decade of international hospitality experience, Spain, Chile, Peru, Bali, Ecuador, Brazil, Panama and Colombia, she has excelled in leadership roles. As Director of Experience at Selina, she has prioritized unique experiences based on art, wellness and impact. Her passion for exploring the world and connecting with different cultures reflects her commitment to creating memorable experiences.

We collaborate with a diverse group of experts to ensure that all our projects are meticulously crafted and supported by professionals from specialized fields

contact us

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